ã¿ã¹ã¯ã®ãããåŠçãšèªååã«ãããã¯ãŒã¯ãããŒãå¹çåããçç£æ§ãåäžãããæŠç¥çãªä»äºã«è²Žéãªæéã確ä¿ããæ¹æ³ãåŠã³ãŸãã
å¹çã®è§£æŸïŒã¿ã¹ã¯ãããåŠçãšèªååãç¿åŸãã
仿¥ã®ããŒã¹ã®éãäžçã§ã¯ãå¹çãæãéèŠã§ããç§ãã¡ã¯åžžã«ã¿ã¹ã¯ãç· ãåããéäžã劚ãããã®ã«æãããŠãããæ¬åœã«éèŠãªããšã«éäžããããšãå°é£ã«ãªã£ãŠããŸããã¿ã¹ã¯ã®ãããåŠçãšèªååã¯ãæéãåãæ»ããçç£æ§ãé«ããç®æšããã广çã«éæããããã®åŒ·åãªè§£æ±ºçãæäŸããŸãããã®ã¬ã€ãã§ã¯ããããã®ãã¯ããã¯ã®å æ¬çãªæŠèŠãšãä»äºãç§ç掻ã§ããããå®è£ ããæ¹æ³ã«ã€ããŠèª¬æããŸãã
ã¿ã¹ã¯ã®ãããåŠçãšã¯ïŒ
ã¿ã¹ã¯ã®ãããåŠçãšã¯ãé¡äŒŒããã¿ã¹ã¯ããŸãšããŠãäžã€ã®éäžããã»ãã·ã§ã³ã§å®äºãããæé管çã®ãã¯ããã¯ã§ããäžæ¥ãéããŠè€æ°ã®ç°ãªãã¿ã¹ã¯ã«æ³šæã忣ããã代ããã«ãé¢é£ããæŽ»åã«ç¹å®ã®æéæ ãå²ãåœãŠãŸãããã®ã¢ãããŒãã«ãããã³ã³ããã¹ãã¹ã€ããã³ã°ãæå°éã«æãããã粟ç¥çãªç²åŽã軜æžãããéäžåãé«ãŸããŸãã
ã¿ã¹ã¯ã®ãããåŠçã®å©ç¹
- éäžåã®åäžïŒé¡äŒŒã®ã¿ã¹ã¯ã«éäžããããšã§ãæ°ãæ£ãããšãæå°éã«æããããé«ãã¬ãã«ã®éäžåãç¶æã§ããŸãã
- ã³ã³ããã¹ãã¹ã€ããã³ã°ã®åæžïŒç¡é¢ä¿ãªã¿ã¹ã¯éã§åãæ¿ããããšã¯ç²Ÿç¥çãªåŽåãå¿ èŠãšããçç£æ§ãå€§å¹ ã«äœäžãããå¯èœæ§ããããŸããã¿ã¹ã¯ã®ãããåŠçã¯ãã®ç¡é§ãªãšãã«ã®ãŒãæé€ããŸãã
- å¹çã®åäžïŒé¡äŒŒã®ã¿ã¹ã¯ããŸãšããŠå®è¡ããããšã§ããããŒç¶æ ã«å ¥ãããšãã§ããããè¿ éã§å¹ççãªå®äºã«ã€ãªãããŸãã
- ããè¯ãæé管çïŒã¿ã¹ã¯ãããã«ç¹å®ã®æéæ ãã¹ã±ãžã¥ãŒã«ããããšã§ãéèŠãªæŽ»åãåªå ããã確å®ã«å®äºããŸãã
- 粟ç¥çç²åŽã®è»œæžïŒæ°ãæ£ãããšãæå°éã«æããã³ã³ããã¹ãã¹ã€ããã³ã°ãæžããããšã§ã粟ç¥çç²åŽã軜æžãããããé·æéçç£æ§ãç¶æã§ããŸãã
ã¿ã¹ã¯ã®ãããåŠçã®äŸ
ããã§ã¯ãæ¥åžžç掻ã®ããŸããŸãªåéã§ã¿ã¹ã¯ã®ãããåŠçãå®è£ ããæ¹æ³ã®å®çšçãªäŸãããã€ã瀺ããŸãã
- ã¡ãŒã«ç®¡çïŒäžæ¥äžçµ¶ããã¡ãŒã«ããã§ãã¯ãã代ããã«ãç¹å®ã®æéïŒäŸïŒåå11æãšååŸ4æïŒãã€ã³ããã¯ã¹ã®åŠçã«å ãŠãŸãããããã®æå®ãããæéäžã«ãã¡ãŒã«ã«è¿ä¿¡ããäžèŠãªã¡ãã»ãŒãžãåé€ããã€ã³ããã¯ã¹ãå¹ççã«æŽçããŸãã
- ãœãŒã·ã£ã«ã¡ãã£ã¢ãšã³ã²ãŒãžã¡ã³ãïŒãœãŒã·ã£ã«ã¡ãã£ã¢ãæ£çºçã«ãã§ãã¯ããã®ã§ã¯ãªããæ¯æ¥ç¹å®ã®æéã確ä¿ããŠããã©ãã¯ãŒãšã®äº€æµãã³ã¡ã³ããžã®è¿ä¿¡ãæ°ããã³ã³ãã³ãã®äœæãè¡ããŸãã
- ã³ã³ãã³ãäœæïŒã©ã€ã¿ãŒãã³ã³ãã³ãã¯ãªãšã€ã¿ãŒã®å Žåãé¡äŒŒã®ã¿ã¹ã¯ããŸãšããŠåŠçããŸããããšãã°ãããæ¥ã¯èª¿æ»ã«ãå¥ã®æ¥ã¯å·çã«ãããã«å¥ã®æ¥ã¯ç·šéãšæ ¡æ£ã«å°å¿µããŸãã
- çšäºïŒãã¹ãŠã®çšäºããŸãšããŠãäžåã®å€åºã§å®äºãããŸããããã«ãããæéãç¯çŽãã亀éè²»ãåæžã§ããŸããããšãã°ã飿åã®è²·ãç©ãšéµäŸ¿å±ãã¯ãªãŒãã³ã°åºãžã®ç«ã¡å¯ããèšç»ãããªã©ã§ãã
- äŒè°ïŒãã¹ãŠã®äŒè°ãåãæ¥ãŸãã¯ç¹å®ã®æéæ ã«ã¹ã±ãžã¥ãŒã«ããŸããããã«ãããã¯ãŒã¯ãããŒã®äžæãæå°éã«æããããä»ã®ã¿ã¹ã¯ã«éäžããæéã確ä¿ã§ããŸãã
- ç®¡çæ¥åïŒãã¡ã€ãªã³ã°ãè«æ±æžäœæãçµè²»å ±åæžãªã©ã®ç®¡çæ¥åããŸãšããŠãäžåã®ã»ãã·ã§ã³ã§å®äºãããŸãã
ã¿ã¹ã¯ã®ãããåŠçã®å®è£ ïŒã¹ããããã€ã¹ãããã¬ã€ã
- ç¹°ãè¿ãã®ã¿ã¹ã¯ãç¹å®ããïŒãŸãã宿çã«å®è¡ããã¿ã¹ã¯ãç¹å®ããŸãããããã¯ãããåŠçã«æãé©ããã¿ã¹ã¯ã§ãã
- é¡äŒŒã®ã¿ã¹ã¯ãã°ã«ãŒãåããïŒã¿ã¹ã¯ã®æ§è³ªãšå®äºã«å¿ èŠãªã¹ãã«ã«åºã¥ããŠãé¡äŒŒã®ã¿ã¹ã¯ããŸãšããŸãã
- ã¿ã¹ã¯ããããã¹ã±ãžã¥ãŒã«ããïŒåã¿ã¹ã¯ãããã«ç¹å®ã®æéæ ãã¹ã±ãžã¥ãŒã«ã«å²ãåœãŠãŸããåãããã®å®äºã«å¿ èŠãªæéã«ã€ããŠçŸå®çã§ããããã«ããŠãã ããã
- æ°ãæ£ãããã®ãæå°éã«æããïŒã¿ã¹ã¯ãããåŠçã»ãã·ã§ã³äžã¯ãéç¥ããªãã«ããäžèŠãªã¿ããéããå°çšã®äœæ¥ã¹ããŒã¹ãäœæããããšã§ãæ°ãæ£ãããã®ãæå°éã«æããŸãã
- éäžãç¶æããïŒå²ãåœãŠãããæéå ã«ããããå ã®ã¿ã¹ã¯ã®ã¿ã«éäžããããšãçŽæããŸããä»ã®ã¿ã¹ã¯ã«åãæ¿ããããèéã«ããããããèªæãé¿ããŠãã ããã
- ã¬ãã¥ãŒãšèª¿æŽïŒå®æçã«ã¿ã¹ã¯ãããã®ã¹ã±ãžã¥ãŒã«ãã¬ãã¥ãŒããå¿ èŠã«å¿ããŠèª¿æŽããŸããã¯ãŒã¯ããŒããå€åããã«ã€ããŠããããã倿Žããããç¹å®ã®æŽ»åã«ããå€ãã®æéãŸãã¯ããå°ãªãæéãå²ãåœãŠããããå¿ èŠãããå ŽåããããŸãã
èªååãšã¯ïŒ
èªååãšã¯ãæåã§è¡ãããã¿ã¹ã¯ããã¯ãããžãŒã䜿çšããŠå®è¡ããããšã§ããããã¯ãã¡ãŒã«ã®èªåè¿ä¿¡ã®ãããªåçŽãªã¿ã¹ã¯ããã顧客é¢ä¿ã®ç®¡çãããŒã¿ã®åæã®ãããªããè€éãªããã»ã¹ãŸã§å€å²ã«ããããŸããå埩çã§æéã®ãããã¿ã¹ã¯ãèªååããããšã§ãããæŠç¥çã§åµé çãªä»äºã«éäžããæéã確ä¿ã§ããŸãã
èªååã®å©ç¹
- å¹çã®åäžïŒèªååã«ãããå埩çãªã¿ã¹ã¯ãæåã§å®è¡ããå¿ èŠããªããªããããéèŠãªæŽ»åã®ããã®æéã確ä¿ãããŸãã
- ãšã©ãŒã®åæžïŒèªååãããããã»ã¹ã¯äººçãšã©ãŒãèµ·ããã«ãããããé«ã粟床ãšå質ã®åäžã«ã€ãªãããŸãã
- äžè²«æ§ã®åäžïŒèªååã«ãããã¿ã¹ã¯ã誰ã«ãã£ãŠå®è¡ãããŠãäžè²«ããŠå®è¡ãããããšãä¿èšŒãããŸãã
- ã³ã¹ãåæžïŒèªååã¯ãæäœæ¥ã®å¿ èŠæ§ãæé€ããããšã«ããã人件費ãåæžã§ããŸãã
- ã¹ã±ãŒã©ããªãã£ã®åäžïŒèªååãããããã»ã¹ã¯ãå¢å ããã¯ãŒã¯ããŒãã«åãããŠç°¡åã«æ¡åŒµã§ããŸãã
èªååã®äŸ
ããã§ã¯ãããŸããŸãªç¶æ³ã§èªååãã©ã®ããã«äœ¿çšã§ãããã®äžè¬çãªäŸãããã€ã瀺ããŸãã
- Eã¡ãŒã«ããŒã±ãã£ã³ã°èªååïŒè³Œèªè ã®è¡åã人å£çµ±èšã«åºã¥ããŠã¿ãŒã²ãããçµã£ãã¡ãã»ãŒãžãéä¿¡ããããšã§ãEã¡ãŒã«ããŒã±ãã£ã³ã°ãã£ã³ããŒã³ãèªååããŸãã
- ãœãŒã·ã£ã«ã¡ãã£ã¢èªååïŒHootsuiteãBufferãªã©ã®ããŒã«ã䜿çšããŠããœãŒã·ã£ã«ã¡ãã£ã¢ã®æçš¿ãäºåã«ã¹ã±ãžã¥ãŒã«ããŸãã
- ããŒã¿å ¥åèªååïŒå åŠæåèªèïŒOCRïŒãœãããŠã§ã¢ããããã£ãã¯ããã»ã¹ãªãŒãã¡ãŒã·ã§ã³ïŒRPAïŒã䜿çšããŠãããŒã¿å ¥åã¿ã¹ã¯ãèªååããŸãã
- ã«ã¹ã¿ããŒãµãŒãã¹èªååïŒãã£ãããããã䜿çšããŠã顧客ã®äžè¬çãªè³ªåã«çããåºæ¬çãªåé¡ã解決ããŸãã
- è«æ±æžèªååïŒè«æ±æžãèªåçã«éä¿¡ããæ¯æãã远跡ããããšã§ãè«æ±ããã»ã¹ãèªååããŸãã
- ã¯ãŒã¯ãããŒèªååïŒZapierãIFTTTãªã©ã®ããŒã«ã䜿çšããŠã¯ãŒã¯ãããŒãèªååããç°ãªãã¢ããªã±ãŒã·ã§ã³ãæ¥ç¶ããŠã¿ã¹ã¯ãèªååããŸããäŸãã°ãCRMïŒé¡§å®¢é¢ä¿ç®¡çïŒã·ã¹ãã ã§æ°ãããªãŒããç²åŸããããšãã«ãGmailã䜿çšããŠèªåçã«ç޹ä»ã¡ãŒã«ãéä¿¡ãããããã«ããŸãã
- äŒè°ã®ã¹ã±ãžã¥ãŒãªã³ã°ïŒCalendlyã®ãããªããŒã«ã䜿çšãããšã空ãç¶æ³ãå ±æããä»ã®äººãçŽæ¥äŒè°ãäºçŽã§ããããã«ããããšã§ãæåã§ã®ã¹ã±ãžã¥ãŒãªã³ã°ã®ããåãããªããããšãã§ããŸãã
- ããã¯ã¢ããèªååïŒéèŠãªãã¡ã€ã«ã®å®æçãªããã¯ã¢ãããã¹ã±ãžã¥ãŒã«ããããŒã¿æå€±ãé²ããŸãã
èªååã®å®è£ ïŒå®è·µã¬ã€ã
- å埩çãªã¿ã¹ã¯ãç¹å®ããïŒãŸããå埩çã§æéã®ãããããšã©ãŒãèµ·ãããããã¿ã¹ã¯ãç¹å®ããŸãããããã¯èªååã®æé©ãªåè£ã§ãã
- é©åãªããŒã«ãéžã¶ïŒããŒãºãšäºç®ã«åºã¥ããŠé©åãªèªååããŒã«ãéžæããŸããåçŽãªã¿ã¹ã¯ã¹ã±ãžã¥ãŒã©ããæŽç·Žãããã¯ãŒã¯ãããŒèªååãã©ãããã©ãŒã ãŸã§ãããŸããŸãªèªååããŒã«ããããŸããã°ããŒãã«ãªã¢ã¯ã»ã¹æ§ãèæ ®ããŠãã¯ã©ãŠãããŒã¹ã®ãœãªã¥ãŒã·ã§ã³ãæ€èšããŠãã ããã
- èªååã¯ãŒã¯ãããŒãèšç»ããïŒèªååã¯ãŒã¯ãããŒãæ éã«èšç»ããé¢é£ããã¹ããããšæãŸããçµæãæŠèª¬ããŸãã
- 培åºçã«ãã¹ãããïŒèªååã¯ãŒã¯ãããŒãå®è£ ããåã«ããããæ£ããæ©èœããæãŸããçµæãçã¿åºãããšã確èªããããã«åŸ¹åºçã«ãã¹ãããŸãã
- ç£èŠãšæé©åïŒç¶ç¶çã«èªååã¯ãŒã¯ãããŒãç£èŠããæ¹åãšæé©åã®é åãç¹å®ããŸãã
- ããã»ã¹ãææžåããïŒä»ã®äººãçè§£ããç¶æã§ããããã«ãèªååãããããã»ã¹ãææžåããŸããããã¯ãå ±åäœæ¥ç°å¢ãããŒã ç°å¢ã§ç¹ã«éèŠã§ãã
人æ°ã®ããèªååããŒã«
ã¯ãŒã¯ãããŒãå¹çåããã®ã«åœ¹ç«ã€äººæ°ã®ããèªååããŒã«ãããã€ãã玹ä»ããŸãã
- Zapier: ããŸããŸãªã¢ããªã±ãŒã·ã§ã³ãæ¥ç¶ããã¿ã¹ã¯ãèªååãã匷åãªã¯ãŒã¯ãããŒèªååãã©ãããã©ãŒã ã§ãã
- IFTTT (If This Then That): ããŸããŸãªãµãŒãã¹ãæ¥ç¶ããã¢ãã¬ãããäœæã§ããã·ã³ãã«ãªèªååããŒã«ã§ãã
- Microsoft Power Automate (æ§Flow): Microsoft補åããµãŒãã¹ãšçµ±åããã¯ã©ãŠãããŒã¹ã®ã¯ãŒã¯ãããŒèªååãã©ãããã©ãŒã ã§ãã
- Hootsuite: ãœãŒã·ã£ã«ã¡ãã£ã¢æçš¿ãäºåã«ã¹ã±ãžã¥ãŒã«ã§ãããœãŒã·ã£ã«ã¡ãã£ã¢ç®¡çãã©ãããã©ãŒã ã§ãã
- Buffer: æçš¿ã®ã¹ã±ãžã¥ãŒãªã³ã°ãšããã©ãŒãã³ã¹åæã®ããã®ããäžã€ã®ãœãŒã·ã£ã«ã¡ãã£ã¢ç®¡çãã©ãããã©ãŒã ã§ãã
- Mailchimp: ã¡ãŒã«ãã£ã³ããŒã³ãèªååã§ããEã¡ãŒã«ããŒã±ãã£ã³ã°ãã©ãããã©ãŒã ã§ãã
- ActiveCampaign: ããé«åºŠãªEã¡ãŒã«ããŒã±ãã£ã³ã°ããã³ããŒã±ãã£ã³ã°èªååãã©ãããã©ãŒã ã§ãã
- Calendly: ä»ã®äººãããªããšã®äŒè°ãç°¡åã«äºçŽã§ããã¢ãã€ã³ãã¡ã³ãã¹ã±ãžã¥ãŒãªã³ã°ããŒã«ã§ãã
- RPA (Robotic Process Automation) ããŒã« (UiPath, Automation Anywhere, Blue Prism): ãããã¯ãå埩çãªããžãã¹ããã»ã¹ãèªååããããã«èšèšããããããè€éãªããŒã«ã§ãã
ã¿ã¹ã¯ã®ãããåŠçãšèªååãçµã¿åãããŠæå€§ã®å¹çãå®çŸãã
çã®åã¯ãã¿ã¹ã¯ã®ãããåŠçãšèªååãçµã¿åãããããšã«ãããŸããé¡äŒŒã®ã¿ã¹ã¯ããããåŠçãããã®ããããèªååããããšã§ãå¹çãšçç£æ§ã«ãããŠå€§ããªææãäžããããšãã§ããŸããäŸãã°ïŒ
- ã¡ãŒã«ã®è¿ä¿¡ããããåŠçãããã®åŸãã©ããŒã¢ãããªãã€ã³ããŒãèªååããŸãã
- ãœãŒã·ã£ã«ã¡ãã£ã¢ã³ã³ãã³ãäœæããããåŠçãããã®åŸã¹ã±ãžã¥ãŒãªã³ã°ãèªååããŸãã
- ããŒã¿å ¥åã¿ã¹ã¯ããããåŠçãããã®åŸããŒã¿åæãèªååããŸãã
課é¡ãå æãã
ã¿ã¹ã¯ã®ãããåŠçãšèªååã«ã¯æ°å€ãã®å©ç¹ããããŸãããæœåšçãªèª²é¡ã«ã泚æããããšãéèŠã§ãã
- åæèšå®ã®æéïŒã¿ã¹ã¯ããããèªååã¯ãŒã¯ãããŒã®èšå®ã«ã¯ãåæã®æéãšåŽåã®æè³ãå¿ èŠã«ãªãå ŽåããããŸãã
- åŠç¿æ²ç·ïŒäžéšã®èªååããŒã«ã¯ãç¿åŸã«æéããããå ŽåããããŸãã
- ã¡ã³ããã³ã¹ïŒèªååã¯ãŒã¯ãããŒã¯ãæ£ããæ©èœãç¶ããããšã確èªããããã«ãç¶ç¶çãªã¡ã³ããã³ã¹ãšç£èŠãå¿ èŠã§ãã
- äºæãã¬äžæïŒã¿ã¹ã¯ã®ãããåŠçãè¡ã£ãŠããŠããäºæãã¬äžæãçºçããå¯èœæ§ããããŸããæè»ã«å¯Ÿå¿ããå€åããç¶æ³ã«é©å¿ããããšãéèŠã§ãã
ã°ããŒãã«ãªèæ ®äºé
ã°ããŒãã«ãªæèã§ã¿ã¹ã¯ã®ãããåŠçãšèªååãå®è£ ããéã«ã¯ã以äžã®ç¹ãèæ ®ããŠãã ããã
- ã¿ã€ã ãŸãŒã³ïŒç°ãªãã¿ã€ã ãŸãŒã³éã§ã¿ã¹ã¯ããããšèªååã¹ã±ãžã¥ãŒã«ã調æŽããŸãã
- æåçéãïŒã³ãã¥ãã±ãŒã·ã§ã³ã¹ã¿ã€ã«ãä»äºã®ç¿æ £ã«ãããæåçéãã«çæããŸãã
- èšèªã®å£ïŒè€æ°ã®èšèªããµããŒãããèªååããŒã«ã䜿çšããŸãã
- ããŒã¿ãã©ã€ãã·ãŒèŠå¶ïŒèªååã®å®è·µããç°ãªãåœã®ããŒã¿ãã©ã€ãã·ãŒèŠå¶ã«æºæ ããŠããããšã確èªããŸããäŸãã°ã欧å·é£ååžæ°ã®ããŒã¿ãæ±ãå Žåã¯ãGDPRïŒäžè¬ããŒã¿ä¿è·èŠåïŒã«æ³šæããŠãã ããã
- ã¢ã¯ã»ã·ããªãã£ïŒèªååãœãªã¥ãŒã·ã§ã³ãé害ãæã€ãŠãŒã¶ãŒã«ãã¢ã¯ã»ã¹å¯èœã§ããã該åœããå Žåã¯WCAGïŒãŠã§ãã³ã³ãã³ãã¢ã¯ã»ã·ããªãã£ã¬ã€ãã©ã€ã³ïŒæšæºã«æºæ ããŠããããšã確èªããŸãã
çµè«
ã¿ã¹ã¯ã®ãããåŠçãšèªååã¯ãçç£æ§ãšå¹çãå€§å¹ ã«åäžãããããšãã§ãã匷åãªãã¯ããã¯ã§ããé¡äŒŒã®ã¿ã¹ã¯ããŸãšãããã¯ãããžãŒã䜿çšããŠå埩çãªããã»ã¹ãèªååããããšã§ãããæŠç¥çã§åµé çãªä»äºã«éäžããæéã確ä¿ã§ããŸããåæã«ã¯ããã€ãã®èª²é¡ããããããããŸãããããããã®ãã¯ããã¯ã®é·æçãªã¡ãªããã¯ãåªåãã䟡å€ãååã«ãããŸãã仿¥ã®èŠæ±ã®å³ããäžçã§ãããªãã®æœåšèœåãæå€§éã«åŒãåºããç®æšããã广çã«éæããããã«ããããã®æŠç¥ãåãå ¥ããŠãã ããã